Dubai World Trade Centre is set to host World of Coffee Dubai 2026 from Sunday 18 January 2026 to Tuesday 20 January 2026, running daily from 10:00 to 17:00 at Za’abeel Halls 1, 4, 5, and 6. The venue address is Dubai World Trade Centre, Sheikh Zayed Road, Convention Gate, Trade Centre, Dubai. For venue assistance, call 800 DWTC (3982) or +971 4 389 3999, and for event queries you can email wocdubai@dwtc.com. Registration required.
Why this edition matters to Dubai
This is the show’s fifth edition in Dubai, and it keeps leaning into the city’s role as a meeting point for the global specialty coffee scene. Because it welcomes both trade and the public, you’ll see serious buying meetings happening beside hands on tasting and learning sessions. Meanwhile, the event stays practical by focusing on producers, roasters, equipment makers, and café operators who want real partnerships. So even if you arrive as a curious coffee fan, you still get a front row look at how the industry moves. Expect busy aisles. (Best for adults, suitable for couples, suitable for solo.)
What you will actually do inside
Most visitors build their time around feature areas such as the Roaster Village, the Brew Bar, and the Cupping Room, since they let you taste broadly without guessing. In addition, you can follow the energy around the UAE National Championships, which typically draw crowds and create a strong live atmosphere. You will also spot community zones like the SCA Community Lounge, plus showcases such as Best New Product and the Coffee Design Award. However, the best experience usually comes from pacing yourself, because it’s easy to overdo tastings early. Hydrate between tastings. (Not ideal for small children, suitable for couples, suitable for solo.)
Passes and price expectations in AED
Visitor entry often starts at approximately AED 120 including VAT, while limited early bird offers sometimes drop to around AED 95. If you want access to conference tracks, the pricing can jump to approximately AED 310 including VAT, so it helps to decide what you will realistically attend. Meanwhile, some multi day options focus on exhibition access and free to attend sessions, rather than full conference entry. Because prices move by phase and availability, you should treat any number as approximate until checkout. Prices are approximately and can change. (Trade visitors and enthusiasts both fit.)
A simple three day approach that feels efficient
On Sunday 18 January 2026, you can start with a fast lap of the halls to map roasters, green coffee stands, grinders, and espresso machines, then circle back for tastings you truly want. On Monday 19 January 2026, you can go deeper by planning one feature first, such as a cupping block, and then add talks or demos around it. On Tuesday 20 January 2026, you can focus on final meetings, last tastings, and purchases or supplier follow ups while the halls feel more navigable. Also, keep a small notebook or phone notes, because flavors blur quickly after multiple samples. Pace your caffeine intake. (Suitable for solo, suitable for couples.)
A focused plan for café owners and buyers
If you run a café, arrive with a short list of priorities, such as grinder upgrades, water filtration, milk systems, or packaging, then compare options across multiple stands before you commit. Because the show pulls in roasters and equipment brands, you can negotiate samples, service terms, and training support on the spot. Meanwhile, schedule your tastings after technical conversations, since palate fatigue can affect decisions. Also, build in time for origin conversations if you source beans, because those chats often unlock long term supply relationships. Bring business cards. (Trade focused, not family friendly.)
Getting to DWTC without stress
Dubai Metro is one of the easiest ways to reach the venue, because the World Trade Centre Metro Station sits right by Dubai World Trade Centre, and trains generally run from 05:00 to 23:00. If you prefer taxis, most drivers know the drop offs around DWTC, and you can pre book via Dubai Taxi by calling +971 4 208 0808. Meanwhile, ride hailing services also operate widely, so you can choose what fits your timing. However, peak arrival tends to build before doors open, so arriving a little earlier keeps things calmer. Use the Metro at peak hours. (Suitable for solo, suitable for couples.)
Parking and traffic realities around the halls
If you drive, plan for paid parking, since DWTC applies a nominal per hour fee policy across the week, and you will pay on departure using the ticket issued on arrival. A major option is Happiness Street Parking with about 3,715 spaces, and you also have Sheikh Rashid Tower Parking near Arena Hall with about 863 spaces, plus Za’abeel Plaza Parking near Za’abeel Hall 6 with about 300 spaces. In addition, valet capacity can be limited, and vehicles cannot park overnight, so late plans should account for that. Because Sheikh Zayed Road and the Trade Centre area can tighten quickly, aim to arrive before the mid morning rush and avoid the early evening dispersal. Parking capacity is limited. (Not ideal for nervous drivers.)
Coming from nearby Emirates inside the UAE
From Abu Dhabi, you can drive up Sheikh Zayed Road and time your arrival for after the early commuter push, then leave either before late afternoon congestion or after it eases. From Sharjah and Ajman, the safest move is to depart earlier than you think, because traffic can stack on the approaches into central Dubai. Meanwhile, if you want to avoid parking entirely, you can park near a Metro station and finish the trip by train, which often feels smoother on event mornings. Also, keep a buffer for the return, since DWTC exits can slow when multiple halls close together. Add extra travel time. (Suitable for solo, suitable for couples.)
Warnings and tips closing paragraph
The current Dubai outlook for Sunday 18 January 2026 looks sunny around 22°C with an 18°C low, Monday 19 January 2026 stays sunny around 22°C with an 18°C low, and Tuesday 20 January 2026 may turn partly cloudy around 22°C with an 18°C low, with very low rain risk overall. Because halls stay air conditioned, bring a light layer, and also keep water handy if you plan heavy tasting. Meanwhile, expect the busiest road pressure near opening time and late afternoon, so the Metro can save you real time, and paid parking at DWTC can fill faster than expected. Ticket and door pricing can change by phase and availability, so treat prices as approximately, and for the most reliable purchasing route use the official channels run by DWTC and DXB LIVE through the World of Coffee Dubai registration system. Make your pass choice before you arrive. According to notes shared in the editorial workflow at www.few.ae, visitors who plan their tastings and timing enjoy the show far more.
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