Industry attention in the eyewear and optical world will shift to Dubai World Trade Centre on Monday 17 November 2025, when VisionPlus EXPO 2025 opens its first day in Hall 4 and Al Multaqua Ballroom from 10:00 to 18:00. The international trade show runs for two days, from Monday 17 November to Tuesday 18 November, bringing together frame brands, lens makers, contact lens specialists, equipment suppliers and retail technology providers. Organisers promote the event as a regional hub for optical business across the Middle East, Africa and South Asia, with networking, seminars and awards built around the exhibition floor. Day 1 in particular is expected to set the tone, as distributors and buyers walk the aisles early to lock in appointments and explore new launches. For visitors planning strictly around the opening day, Monday 17 November runs from 10:00 to 18:00 at Dubai World Trade Centre Hall 4 and Al Multaqua Ballroom.
Optical trade showcase at DWTC
VisionPlus EXPO 2025 arrives at its new home in Dubai World Trade Centre after several successful earlier editions, now positioning itself as an international optical showcase rather than a purely regional event. Exhibitor previews highlight a broad mix of global eyewear brands, lens laboratories, diagnostic equipment manufacturers, contact lens innovators and store design specialists. In addition, visitors can expect special zones and features focused on fashion eyewear, smart retail technologies and practice management tools. The show also hosts the VP Awards Arabia programme, which recognises standout frames, lenses and retail concepts from across the region. Because the focus sits firmly on professional optical business, the exhibition is most suitable for opticians, optometrists, distributors and buyers (primarily solo professionals, trade couples and business teams).
Day one timings and visitor flow
According to official listings, VisionPlus EXPO 2025 runs from Monday 17 November to Tuesday 18 November 2025, with show timings from 10:00 to 18:00 on both days. On Day 1, doors typically open with a slower first hour as exhibitors finalise stands and early birds collect badges, then footfall builds steadily into late morning and mid afternoon. Many trade visitors schedule back to back meetings around midday, using quieter late afternoon hours to walk the floor freely and discover new suppliers. Meanwhile, seminars and talks often take place in adjacent rooms or dedicated corners of the hall, giving retailers and practitioners practical insights alongside their supplier meetings. If you want to enjoy both meetings and content sessions on Monday, you should plan your 10:00 to 18:00 schedule carefully to avoid clashes.
Registration, tickets and pricing in AED
Event calendars and organiser materials list VisionPlus EXPO 2025 as open to both trade and public, although the emphasis remains on professional optical business. Visitor registration is typically required in advance, with standard entry listed as free of charge, effectively making the door price approximately AED 0.00 for most categories. However, some workshops, conferences or special networking functions may carry additional fees, which could push total participation costs into the low hundreds of dirhams per person. Because packages can differ for exhibitors, buyers and general visitors, it is wise for companies to study the registration form closely before confirming their plans. Given that conditions may change as the show approaches, you should treat all entry prices as approximately in AED and check the latest details before travelling (suitable for solo professionals, small retail teams and suppliers).
Inside Hall 4 and Al Multaqua Ballroom
VisionPlus EXPO 2025 occupies Hall 4 and the Al Multaqua Ballroom on Concourse 1, a centrally located section of Dubai World Trade Centre that connects easily to other halls, concourses, hotels and food courts. The ballroom sits close to the Exhibition Gate entrance, which usually serves as the most convenient access point for badge collection and security checks. Inside, visitors can expect tightly packed stands laid out in aisles, with lighting and acoustics tuned for product displays, demonstrations and short talks. Because the event focuses on eyewear and devices, many stands will invite close inspection of frames, lenses and equipment, so the layout has to allow for both through traffic and small group discussions. For this reason, comfortable shoes are strongly recommended, as you will likely cover several kilometres of walking between Hall 4, Al Multaqua Ballroom and nearby service areas (family visits are technically possible but the environment is far better suited to trade visitors).
Arriving from within Dubai
Dubai World Trade Centre sits directly on Sheikh Zayed Road in the central business district, which makes it one of the easiest major venues to reach by public transport. The World Trade Centre Metro Station on the Red Line opens almost directly onto the site, and many visitors prefer to take the metro from areas such as Dubai Marina, Jumeirah Lakes Towers, Business Bay and Deira to avoid parking pressure. Taxi and ride hailing services remain widely available, and typical fares from central city districts often fall somewhere between approximately 20 and 45 AED each way, depending on distance and traffic. For those who choose to drive themselves, DWTC offers a mix of free and paid parking across several car parks, with thousands of spaces spread around Exhibition Gate, Convention Gate and Zaabeel areas. Parking closest to the main entrances can fill quickly around 09:30 to 11:00, so using the metro or arriving early is usually the most comfortable option (suitable for solo visitors, couples and small teams).
Travel from Abu Dhabi and other emirates
Visitors driving from Abu Dhabi generally follow Sheikh Zayed Road north toward Dubai, then exit toward Dubai World Trade Centre, allowing around one hour and thirty minutes to close to two hours each way depending on starting point and congestion. Sharjah based attendees often prefer to drive to a Red Line metro station such as Centrepoint or BurJuman, park nearby and complete the journey by metro to World Trade Centre, which keeps costs predictable and removes parking concerns at the venue. Intercity buses between Abu Dhabi, Sharjah and Dubai also provide a cost effective backbone for travel, especially when combined with Nol card metro trips that typically cost between approximately 6 and 12 AED for multi zone journeys. When returning after the exhibition closes at 18:00, leaving slightly later can help avoid the sharpest evening rush on main highways. Whatever your starting emirate, building a generous travel buffer into your Monday 17 November schedule is essential so that delays at bottlenecks do not eat into your meeting time (suitable for solo visitors, corporate delegations and trade couples).
Weekend lead up and show atmosphere
Because VisionPlus EXPO 2025 starts on Monday 17 November, many regional visitors are likely to arrive in Dubai over the preceding weekend, using Friday 14 November and Saturday 15 November to settle in, explore the city and hold informal meetings. This pattern often creates a relaxed but purposeful atmosphere on the opening morning, as attendees who have already adjusted to local time and traffic arrive early and use the quieter first hour to walk the floor. Throughout Day 1, the mood typically blends straightforward business talk with the more creative side of eyewear fashion, as brands showcase new collections, colours and materials. Additionally, networking lounges and café areas near Hall 4 and Al Multaqua Ballroom serve as neutral meeting spots for buyers, suppliers and media. Overall, the first day should feel busy but manageable, provided that visitors pace themselves and schedule breaks between appointments (trade friendly atmosphere, broadly suitable for solo professionals and business groups rather than young children).
Weather, clothing and practical warnings
Forecasts for Dubai from Friday 14 November through Monday 17 November 2025 indicate mostly sunny to hazy conditions, with daytime highs near 31 degrees Celsius and night time lows around 22 degrees, and no significant rain risk currently flagged. Light, breathable clothing and comfortable closed shoes work best for walking between metro, taxis, car parks and the halls, while a light jacket or shawl is helpful because indoor air conditioning can feel cool during long sessions. Traffic on Sheikh Zayed Road and surrounding routes tends to peak on weekdays between 07:30 and 09:30 in the morning and again between about 17:00 and 19:30 in the evening, so using the metro or arriving well before the 10:00 opening can save considerable time. Parking fees at some DWTC car parks start from only a few dirhams per hour, but special event tariffs may be higher, so you should treat all quoted parking and ticket prices as approximately in AED. Editors at www.few.ae often note that preparing for the warm outdoor weather, planning around rush hour and considering metro access will make your Day 1 visit to VisionPlus EXPO 2025 smoother, safer and far more productive.
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