RUKI VVERH! / РУКИ ВВЕРХ! in Dubai Coca-Cola Arena

The eagerly awaited RUKI VVERH! / РУКИ ВВЕРХ! in Dubai concert will take place at Coca-Cola Arena, located in the bustling City Walk district of Dubai. According to multiple event listings, doors will open at 19:00 (7:00 pm) and the show begins at 20:30 (8:30 pm).

Coca-Cola Arena is one of Dubai’s premier indoor entertainment venues. It is designed to host large-scale concerts, sports events, and live performances. Its modern acoustics, flexible seating arrangements, and state-of-the-art staging infrastructure make it a preferred venue for international acts. While detailed specifications such as total seating capacity vary depending on configuration, the arena supports both standing floor zones and tiered seating.

Beyond seating, the arena is equipped to handle advanced lighting rigs, sound systems, video screens, and special effects—elements essential for a concert of this magnitude. For instance, in a previous iteration of this concert, the technical production included immersive laser shows, CO₂ jets, and confetti blasts in sync with the performance.

Time, Access, and Conditions

The concert is scheduled for Sunday, 2 November (presumably 2025, per event listing) at 20:30, with entry beginning at 19:00. The cheapest tickets are listed starting from AED 250.

Getting there:

• By car/taxi: Coca-Cola Arena is accessible off Sheikh Zayed Road (E11) via exit 47 toward Al Safa Street, then following signs to City Walk.
• By public transport: One can ride Dubai Metro’s Red Line or other connecting lines to the Dubai Mall / Burj Khalifa station, then walk or take a short secondary transit toward City Walk and the arena.
• Because of potential evening traffic and congestion in City Walk, arriving with some margin is advisable.

As for weather, early November in Dubai tends to be pleasant. Average daytime highs generally hover in the low-to-mid 30s °C, cooling into the low 20s °C at night. Rain is infrequent during this season. While precise forecasts for the date will only be reliable closer to the event, attendees can expect mostly clear skies and comfortable evening conditions. (Historical climate data and seasonal norms support this.)

The Artist(s): RUKI VVERH! / Руки Вверх!

RUKI VVERH! (in Russian, Руки Вверх!) is a long-running Russian pop / dance act, founded and popularized in the mid-1990s. The band is often associated with main members Sergey Zhukov and Aleksey Potekhin, though the band’s makeup and public identity have evolved over time.

They have produced numerous hits that remain staples in Russian pop culture: songs like “Kroshka Moya”, “Student”, “18 Mne Uzhe”, “On Tebya Tseluyet” and more. The band’s influence is also seen in how one of their melodies was sampled in the international hit “Around the World (La La La La La)” by ATC.

For this event, the concert listing states:

While the event page does not specifically list supporting artists or opening acts, the energy and nostalgia tied to RUKI VVERH!’s catalog are clearly the central draw.

In their previous Dubai show, the technical production was handled by Laser Saga, a specialist SFX / laser provider. Their portfolio for that concert included synchronized lasers, CO₂ jets, and confetti systems designed to enhance the emotional and sensory impact of the performance. That suggests this upcoming concert may again lean on high production values.

Entry Rules & Audience Notes

• The listing specifies that patrons under 16 years old must be accompanied by an adult in both standing and seated areas.
• Children under 6 are not permitted into the arena for this event.
• Children under 14 are not permitted in the General Admission Standing Floor Area.
• Tickets are non-refundable.
• E-tickets will be distributed ~2 days before showtime.
• The event organizer also cautions against purchasing from secondary / resell sites as tickets might be invalidated.

Atmosphere & What to Expect

Fans attending this concert can anticipate a night steeped in nostalgia. The set will likely traverse both early classics and beloved hits accumulated over decades. Under the carefully orchestrated lighting, staging, and special effects, the evening promises to be not just a concert but an immersive experience. The previous shows have employed synchronized effects and visuals to bring out the emotional arcs of the music.

Because the show starts at 20:30 and runs into late evening, the cooler nighttime climate will contrast with the underlying excitement and energy on stage. Audience members should be ready for a dynamic show: energetic dance numbers, sing-alongs, and high visual production.

According to information compiled by FEW.ae editor, a few additional tips may help attendees:

• Arrive early to allow time for security checks, seating, and settling in before the performance begins.
• In such venues with flexible stage layouts and standing areas, securing a good vantage position early can make a difference in one’s experience.
• Wearing comfortable clothing and footwear is advisable, especially for fans who expect to move, dance, or stand for extended periods.
• Keep hydration in mind—indoor arenas are climate-controlled but full-capacity crowds can raise ambient warmth.
• Double-check transportation options for departing the venue, as City Walk and surrounding roadways may experience increased traffic post-concert.
• Since the event heavily relies on projection, lighting, and effect elements, expect camera flashes and dynamic visuals, which might affect visibility or photography during key moments.