Exploring the Future at Campaign Briefing 2025

On Thursday, 29 May 2025, Dubai will host the “Campaign Breakfast Briefing: Marketing Strategies 2025” at the Grand Plaza Mövenpick Media City. This event promises to be a pivotal gathering for marketing professionals seeking to understand and adapt to the rapidly evolving landscape of brand strategies in the Middle East.

The briefing will delve into the significant shifts reshaping marketing, from smarter investments and deeper human insights to AI-enhanced personalization and culturally resonant storytelling. Attendees will gain insights into harmonizing creative ambition with business goals and community expectations, building loyalty in an era of algorithmic influence, and navigating a fragmented media landscape.

Venue Details

The Grand Plaza Mövenpick Media City, located on Al Falak Street opposite the Innovation Hub in Dubai, serves as the venue for this event. This modern hotel offers state-of-the-art conference facilities, making it an ideal location for business events and networking opportunities.

For attendees, the venue is easily accessible via public transportation, with the Dubai Metro’s Nakheel station nearby. Parking facilities are also available for those driving to the event. Given Dubai’s late May climate, attendees can expect warm weather, with temperatures potentially reaching up to 40°C (104°F). It’s advisable to dress appropriately and stay hydrated.

Agenda Highlights

The event’s agenda is structured to provide a comprehensive overview of current and future marketing strategies:

• 8:00 AM: Registration & Breakfast
• 9:00 AM: Welcome Address by Nadeem Quraishi, Publishing Director, Campaign Middle East
• 9:05 AM: Chair’s Opening Remarks by Anup Oommen, Editor, Campaign Middle East
• 9:15 AM: Keynote: “The Outcomes Graph: Why the Future of Marketing is Not Where You Advertise, but What It Delivers” by Wade Eagar, Chief Marketing Officer, Platformance.io
• 9:30 AM: Panel 1: “Next-gen Marketing: Personalization, AI, and the Blurring Lines of B2B and B2C”
  • Moderator: Emily Bentley, Head of Client Marketing, MEA at Bloomberg Media
  • Speakers:
    • Aimee Peters, Regional Head of Brand, Partnerships and Wholesale Marketing, MENAT, HSBC
    • Loay Nour, Vice President – Brand and Marketing Communications, Fairmont Hotels & Resorts
    • Sohail Nawaz, Head of Retail Media, Landmark Group
    • Virginie Ludmer, Director of Marketing & PR, Volkswagen Middle East
• 10:00 AM: Panel 2: “Fragmented Media Landscape: A Boon or a Bane for Marketing in the Middle East?”
  • Moderator: Nader Bitar, Director of Digital Solutions, SRMG Media Solutions
  • Speakers:
    • Walid Cherfaoui, Group Brand Manager MENA & FOT, Colgate-Palmolive
    • Nikola Djordjevic, Head of Marketing, ASICS Arabia
    • Andrew Ene, Head of Performance, Spark Foundry MENA
    • Anjana Murali, Associate Director – Growth & Best Practices, Keyade Middle East
• 10:30 AM: Panel 3: “Balancing Creative Ambition, Business Objectives, and Community-Driven Demand for Relevance”

These sessions aim to provide attendees with actionable insights into creating campaigns that are intelligent, personalized, authentic, and locally resonant.

Organizers and Participants

The event is organized by Campaign Middle East, a leading platform for marketing and advertising professionals in the region. According to information compiled by FEW.ae editor, the briefing will feature a diverse lineup of speakers from prominent organizations, including HSBC, Fairmont Hotels & Resorts, Landmark Group, Volkswagen Middle East, Colgate-Palmolive, ASICS Arabia, Spark Foundry MENA, and Keyade Middle East.

These industry leaders will share their experiences and strategies for navigating the complexities of modern marketing, offering attendees a wealth of knowledge and networking opportunities.

Practical Information

• Date: Thursday, 29 May 2025
• Time: 8:00 AM to 1:00 PM
• Venue: Grand Plaza Mövenpick Media City, Al Falak Street, Dubai
• Ticket Price: Starting at AED 263
• Age Limit: 21+ years

Attendees are encouraged to arrive early for registration and breakfast, and to take advantage of the networking opportunities available throughout the event. For more information and to purchase tickets, visit the official event page:

This briefing represents a unique opportunity for marketing professionals to gain insights into the future of the industry, connect with peers, and refine their strategies for success in 2025 and beyond.