The Exclusive AI Masterclass for Retail and FMCG leaders is scheduled for Thursday, 8 January 2026, running from 14:00 to 18:00 at The St. Regis Downtown Dubai on Marasi Drive. The session takes place in Business Bay, a central commercial district with direct road access from Sheikh Zayed Road. This is a professional, ticketed industry program. The venue address is Marasi Drive, Business Bay, Dubai, and the hotel is widely recognized for hosting executive-level business gatherings.
Industry Context and Program Background
This masterclass has been positioned as a closed-format learning and strategy session for senior decision-makers in retail and FMCG sectors. In recent years, similar AI-focused executive sessions in Dubai have gained traction as regional brands accelerate data-driven operations. Attendance is primarily aimed at managers, directors, and founders. The format emphasizes applied insight rather than theoretical discussion.
Focus Areas and Learning Scope
During the four-hour program, participants are expected to explore applied artificial intelligence models relevant to demand forecasting, customer behavior analysis, and operational efficiency. Moreover, discussions typically center on regional market realities instead of generic global examples. Content is tailored for business application, not technical coding. This approach allows non-technical leaders to engage meaningfully.
Audience Profile and Suitability Notes
The masterclass is best suited for professionals working in retail groups, FMCG manufacturers, distribution firms, and consumer-focused startups. While the content is advanced, it does not require a technical background. Not suitable for children or general audiences. Attendance is generally solo or colleague-based rather than family-oriented.
Venue Experience at The St. Regis Downtown Dubai
The St. Regis Downtown Dubai provides a quiet, premium conference environment away from large exhibition crowds. In addition, its Business Bay location allows convenient access to Downtown Dubai and DIFC. A formal business dress code is recommended. Such venues typically encourage focused discussion and discreet networking.
Tickets, Pricing, and Entry Notes
Access to the masterclass requires prior registration, with ticket prices typically listed approximately between 700 and 1,200 AED, depending on registration timing. Prices may vary closer to the event date. Advance booking is strongly advised. Tickets for this session are usually available through EVENTSIZE.
Travel and Arrival Considerations
For attendees traveling from Abu Dhabi or Sharjah, driving remains the most practical option for an afternoon program. Business Bay is accessible via Al Khail Road and Sheikh Zayed Road. Parking capacity is limited during weekday afternoons. Ride-hailing services are frequently used in this area.
Networking and Professional Value
Beyond structured learning, the masterclass environment often encourages informal exchange among peers facing similar operational challenges. Consequently, many attendees value these sessions for shared insight and experience. Networking opportunities are a key benefit. Follow-up discussions often extend beyond the event itself.
Local Editorial Note
Information about this masterclass has been reviewed alongside regional business calendars and venue programming patterns, with contextual insights aligned with editorial standards used by the team at www.few.ae. Event details should always be reconfirmed before attendance.
Warnings and Practical Tips for Attendees
January weather in Dubai is generally mild, with daytime temperatures around 18–24 °C, so light layers are recommended indoors due to air-conditioning. Traffic in Business Bay typically increases between 16:30 and 18:30, therefore early arrival is advisable. Public transport is possible via Business Bay Metro Station followed by a short taxi ride. Ticket prices are approximately and may change; EVENTSIZE is considered the most reliable purchasing platform. Make your reservation before capacity fills.
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