Emirates Fashion Week’s Pop-Up Market returns as the shop-and-discover engine of the season, with designers, accessory labels and beauty services packed into two daytime sessions. Organisers list the market on Monday and Tuesday, 10–11 November 2025, running roughly 10:00am–6:00pm, positioned after the main runway days to capture buyer and public footfall. According to information compiled by Few.ae editor, the event’s own schedule places model castings before show days, with the market closing the sequence as a consumer-friendly finale.
Where it’s happening and why that space matters
This edition is staged at Skylight (also shared as “Skylight Galleria”) inside Arjaan by Rotana, Dubai Media City. The ballroom-style venue is known for its high, glass-crowned canopy and flexible rigging that suits fashion rails, beauty pods and small demo stages. Capacity charts list approximately 562 sq m of floor space, a ceiling height around 16 metres, and theatre capacity up to 400—ample room for broad aisles and content capture without bottlenecks. The hotel complex sits on King Salman Bin Abdulaziz Al Saud Street, a short hop from Palm Jumeirah and major media offices.
How the market fits into the wider Emirates Fashion Week
The Pop-Up Market follows two evenings of runway shows and sits alongside awards programming, giving shoppers a chance to meet designers after seeing collections on the catwalk. Official EFW pages and social updates place the market specifically on 10–11 November, with beauty-and-wellness services embedded in the floor plan.
What to expect inside the halls
Expect a dense, discovery-driven layout: organisers trail up to “40 Pop-Ups & 60 Beauty Services,” mixing ready-to-wear racks with nail, hair and makeup stations, plus wellness touchpoints. Offer pages also describe a split plan—20 pop-ups along corridors plus 20 in the main hall—designed to spread traffic and keep browsing smooth even at peak times. Demos, capsule drops and meet-the-designer moments are a given, with show-week energy translating into try-and-buy momentum for visitors.
Who is behind the platform
Emirates Fashion Week communications credit operations to M&V LLC (Shams Media City), the team that runs registrations, buyer/press accreditation and brand participation for the season. The official channels position EFW as a recurring, multi-day platform rather than a stand-alone fair, with runway, awards and consumer activations under one umbrella.
Getting there by metro, tram, bus or car
For the Dubai Metro Red Line, the closest stop serving Media City is Al Fardan Exchange—renamed in 2025 from “Nakheel”—with a short taxi or tram hop to the venue. The nearest Dubai Tram stops are Media City Tram Station and Media City1; walking time to Arjaan’s entrance is typically three to six minutes. Bus routes 8, 83 and 84 also serve the cluster. Drivers will find on-site parking at Arjaan by Rotana, with free self-parking broadly listed across major booking portals and frequent references to valet service.
Parking, access and on-site comfort
Arjaan by Rotana indicates covered parking for guests, while third-party hotel guides and OTAs consistently note complimentary self-parking and valet on site—useful if you’re picking up larger garment bags or equipment. Inside Skylight, expect hotel-grade HVAC, restrooms on the same level and adjacent lounges that double as quiet breaks between beauty services and designer corners.
Weather and what to wear
With hazy sun and highs around 31–32°C on 10–11 November, lightweight fabrics are best for your outdoor segments between tram, drop-off and hall. Bring a light layer for the venue’s strong air-conditioning and opt for comfortable shoes—there is plenty of ground to cover between corridor pop-ups and the main hall.
Planning tips for shoppers and creators
Build a route that starts with priority designers, then slot in bookable beauty services to avoid peak waits. If you’re arriving from DXB or Downtown, the Metro–Tram combo keeps timing predictable during busy hours; if you’re driving, arrive before opening to secure easier parking and stroll the floor while it’s quiet. For media or buyers, pre-schedule designer meetings to convert fittings into orders while the runway looks are still top-of-mind.
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