World Shisha Show returns to Dubai on Wednesday, 4 February 2026 and Thursday, 5 February 2026 at Za’abeel Halls 5 and 6, Dubai World Trade Centre. Dubai World Trade Centre sits on Sheikh Zayed Road, Trade Centre, Dubai, and the venue support lines include 800 DWTC (3982) and +971 4 389 3999. For show organiser enquiries, Quartz Business Events lists +44 1737 855 000 for operations support, and +44 1737 855 043 for sales operations. Doors open at 11:00am, with closing at 7:00pm on Wednesday, 4 February 2026 and 5:00pm on Thursday, 5 February 2026.
A trade-only snapshot of a fast-moving niche
Over the past few years, Dubai has become a key meeting point for duty-free, hospitality, and retail buyers who track fast-changing consumer categories. Because of that, World Shisha Show has built its identity as a focused sourcing expo rather than a general festival atmosphere. In 2026, the show again targets wholesalers, traders, distributors, and hospitality procurement teams who want quick access to product ranges and manufacturing conversations. This is a trade-only exhibition, so it suits business visitors, not casual walk-ins. (Not family-friendly, suitable for solo professionals, suitable for couples in the same industry.)
What you will actually see on the floor
The exhibition format keeps things practical, so you will mainly move between brand stands, supplier showcases, and product demonstrations. Meanwhile, the show messaging highlights breadth across flavours, pipes, charcoal, accessories, and production machinery, which can help buyers compare quality and lead times quickly. Also, many visitors use the halls as a shortlist tool, then they schedule deeper meetings after the show day ends. If you arrive with a clear buying brief, you can cover far more in two days.
How to use two show days efficiently
On Wednesday, 4 February 2026, start with a wide scan in the first two hours, because the hall feels calmer before mid-day crowds build. Then, use mid-afternoon for detailed technical discussions, since suppliers often have more time after the initial rush. On Thursday, 5 February 2026, prioritise follow-ups early, because the show closes at 5:00pm, and last-hour exits can compress travel plans. Book your key conversations before noon on Thursday, and you protect the rest of your schedule.
Entry, registration, and audience notes
World Shisha Show promotes free entry tickets for registered visitors, and the FAQ language frames access around a visitor badge rather than a paid door ticket. However, organisers can apply approval rules, so you should carry a business card or company details if staff ask for verification. In addition, any side sessions can introduce separate capacity limits, so you should register early when you know your preferred time blocks. Treat the show as B2B first, and plan accordingly if you bring colleagues.
Getting there from other Emirates and moving around DWTC
If you drive from Abu Dhabi, leave after the earliest rush and aim to arrive before late morning, because Sheikh Zayed Road traffic can spike near DWTC entrances. If you come from Sharjah or Ajman, consider an earlier arrival, then a later return, because evening congestion often builds faster than expected. Meanwhile, the simplest low-stress option is usually the Dubai Metro Red Line to World Trade Centre Station, followed by a short walk into the Za’abeel extension. Parking can fill quickly near Za’abeel during overlapping exhibitions, so metro or taxi can save real time.
Practical travel notes for 4 to 5 February
Dubai’s forecast for Wednesday, 4 February 2026 looks mostly sunny around 23°C, then Thursday, 5 February 2026 stays bright near 24°C, so you can dress light outside. However, DWTC halls run strong air-conditioning, so a thin layer helps during long stand conversations. Also, plan extra buffer around 10:30am to 12:30pm for arrivals, and around 4:30pm to 7:00pm for exits, because taxis and parking lanes can slow down together. Entry remains free for approved registration, yet ticket and door policies can change, so use WORLD SHISHA SHOW OFFICIAL REGISTRATION and confirm on DUBAI WORLD TRADE CENTRE channels before you go. Arrive early on Wednesday, and you will avoid the busiest access queues. Finally, the way the editor at www.few.ae tends to frame these trade weeks, the most productive visit comes from picking three target supplier types first, then expanding once you learn the hall flow.
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