Beautyworld ME & Next in Beauty / Fragrance Conference Dubai

According to information compiled by FEW.ae editor, Dubai is set to host the much-anticipated Beautyworld Middle East and its companion gatherings Next in Beauty Conference and Next in Fragrance Conference from 27 to 29 October 2025. The venue will be the Dubai World Trade Centre (DWTC), where multiple halls and ballrooms will house this major industry convergence.

Venue & Layout at DWTC

Beautyworld 2025 will occupy many of the core halls and ballrooms across the DWTC complex. These include Al Multaqua Ballroom, Hall 1–8, Pavilions, Sheikh Maktoum Hall, Sheikh Rashid Hall, Sheikh Saeed Hall 1–3, Za’abeel Halls 1–6, and the Trade Centre Arena. dwtc.com The flexibility of DWTC’s layout allows for exhibition zones, keynote theaters, breakout rooms, live demo stages, and networking lounges.

The DWTC sits along Sheikh Zayed Road and is directly connected to the DWTC metro station, facilitating easy transit access for delegates. For vehicular arrival, both free open parking lots and paid multi-storey car parks are available near the exhibition halls. The DWTC is also just a short 10-minute drive from Dubai International Airport (DXB).

From a technical infrastructure standpoint, the halls at DWTC are well-equipped to support major trade shows: built-in exhibition services (power, rigging, lighting, AV), back-of-house loading docks, service corridors, and in-house technical support. The organizers are expected to deploy stages, large LED screens, simultaneous translation facilities, demo booths, and networking zones to accommodate the conference and exhibition synergy.

Event Timing, Access & Conditions

The exhibition and conferences will run 27–29 October 2025, with daily opening hours of 10:00 AM to 6:00 PM. Entry is restricted to trade professionals only; individuals under 18 years old are not permitted. Online registration is mandatory and confers a trade badge for the event.

For access, delegates may use metro, taxi, or personal vehicles. During peak hours, traffic may slow down along Sheikh Zayed Road, so early arrivals or metro usage are advisable. The DWTC metro station ensures that attendees can bypass surface traffic.

As for climate, late October in Dubai typically sees warm, dry, and mostly sunny weather. Average high daytime temperatures hover around 32-34 °C, while evenings may drop to around 22-24 °C. Skies are generally clear, and rainfall is rare in this period. While exact forecasts at the time of the event won’t be available yet, delegates should plan for significant sunshine and possible heat during transit between halls. Attending indoor sessions and navigating via covered walkways will help mitigate exposure.

Organisers, Conference Tracks & Highlights

Beautyworld Middle East is organised by Messe Frankfurt Middle East GmbH, leveraging the long tradition of the “Beautyworld” brand in global trade fairs. The 2025 edition is expected to attract 2,400 exhibitors from around 70 countries, and more than 70,000 trade visitors over three days.

Two major conference components will be key draws:

• Next in Beauty Conference: This conference convenes thought leaders and experts in the beauty sector to debate trends, regulation, innovation, sustainability, beauty technology, and regional market dynamics. A highlighted keynote for the 2025 edition is Sara Al Rashid, founder of Asteri Beauty. She will share her brand’s journey, particularly in clean, vegan, and desert-resilient beauty approaches. Her session will be moderated by Andrea Nagel, Chief Content Officer of CEW. Other speakers include industry names like Anita Baker (Lush), Michael Curella (Coty), Pooja Rawat (Chalhoub Group), Anne Tulloch (Alshaya), Layal Akouri, Lavinia Popescu (Olaplex) and more.
• Next in Fragrance Conference: Introduced in 2025 as a dedicated platform to celebrate olfactory innovation, scent design, and the art and science of perfume. The keynote speaker for the inaugural edition is Roja Dove, renowned perfumer and “master tailor of scent,” who will discuss evolving trends in fine fragrance and creative scent craft. His session is to be moderated by Valérie Kaminov, founder of the International Luxury Brand Consultancy.

In addition, the exhibition will feature zones and features such as:

• The Makeup Studio: Live demonstrations by international makeup artists (e.g. Hung Vanngo is one among the expected guests)
• BeautyLIVE: Live hair and styling showcases delivered by top educators and brands.
• Quintessence – the art of perfume: A curated space for niche fragrance houses to present their work.
• Signature Scent: A creative fragrance exercise where multiple fragrance houses interpret a “Signature Scent” for the show and invite sampling and visitor voting.
• Natural Notes: A zone where global natural ingredient producers and fragrance houses collaborate, often with interactive sensory installations.

One immersive highlight is “A World of Scents,” created in collaboration with Iberchem, which comprises interactive installations across the exhibition floor to immerse visitors in scent discovery beyond product booths.

Also, the Beautyworld Middle East Awards 2025 will present accolades across categories covering skincare, fragrance, hair, packaging, conscious innovation and more, celebrating excellence and innovation in the industry.

What to Expect for Attendees

For delegates and exhibitors, this convergence offers a unique opportunity to network, source new products, catch global trend forecasting, and forge collaborations in a rapidly evolving beauty and fragrance landscape. Many exhibitors will use the show as a launch pad for new formulations, sustainable packaging, digital beauty tech, and fragrance innovations.The conference sessions and keynote speeches aim to offer actionable insights into consumer behavior, regulations, cross-market expansion, and technology integration.

Trade visitors are encouraged to register early, plan meeting schedules (often via event matchmaking apps), and arrive during off-peak hours (e.g. 9:30–10:30 AM) to avoid traffic. Evening networking events and social programs often complement daytime activities, reflecting the region’s culture of relationship-building.