Expo Centre Sharjah, located on Al Taawun Street in the Al Khan district opposite Al Arab Mall, serves as a premier venue for the Watch & Jewellery Middle East Show. Since its opening in 1993, it has hosted countless trade exhibitions. The facility offers expansive, climate-controlled halls, high-speed Wi‑Fi, concierge services, and spacious parking and drop-off zones. Accessible by private car and public transport—including buses on Al Taawun Street—alongside taxis and ride-hailing services, the centre is renowned for its visitor-friendly layout and efficient logistics .
Event Dates and Daily Schedule
The 56th edition will run from Thursday, 24 September to Monday, 28 September 2025, featuring daily sessions that typically begin at 09:00 AM and conclude around 06:00 PM. As a biannual event, it is anticipated to draw over 67,000 trade and public visitors, with approximately 500 exhibitors representing more than 50 countries. Attendees often include professionals, designers, retailers, and affluent consumers from across the globe.
Transport and Weather Considerations
Located on a major thoroughfare linked to Dubai and throughout Sharjah, the venue ensures smooth accessibility for visitors driving or using public transport. Drop-off areas near the entrance and nearby taxi ranks enhance convenience. Late September in Sharjah brings daytime temperatures between 38–42 °C and notable humidity. Visitors are therefore advised to dress in light, breathable fabrics, use sun protection, and carry water—minimizing outdoor exposure while traveling from transport points to the centre.
Exhibitors, Products, and Market Highlights
Over 500 exhibiting brands will present luxury watch and jewellery collections made from gold, platinum, silver, diamonds, pearls, and colored gemstones. Notable participants include artisans, master watchmakers, designers, and manufacturers from countries like the UAE, India, Italy, Thailand, Singapore, and Hong Kong. The event features themed pavilions showcasing national craftsmanship and trend-focused zones highlighting bridal sets, pearls, sustainable materials, and smart wearable tech.
Organisers and Networking Features
Organised by Expo Centre Sharjah, with support from the Sharjah Chamber of Commerce and Industry, the show represents over three decades of successful exhibit management. It goes beyond traditional exhibition formats, offering high-level networking zones, business matchmaking programs, trend seminars, and interactive workshops designed to connect designers, distributors, and investors .
Visitor Facilities and Entry Information
Open to both industry professionals and public guests, entrance options may include free and paid passes depending on whether the visitor is trade or non-trade. Visitor infrastructure includes multiple entrances, escalators, elevators, rest areas, cafes, and refreshment kiosks inside exhibition halls . The adjoining Al Arab Mall offers additional dining and retail experiences, enhancing the visitor experience.
Interactive Programs and Feature Highlights
This show distinguishes itself by including live demos of jewelry crafting, gemstone cutting, hand-engraving, and watch assembly. Technology displays may focus on smartwatches, eco-conscious materials, and augmented reality experiences mideastjewellery.com. Prize raffles—featuring luxury cars, diamond pendants, and bespoke gold rings—create excitement and boost visitor engagement.
Economic Significance and Regional Impact
The event underscores Sharjah’s strategic role in the Gulf’s luxury goods market. With attendees drawn from across the Middle East and beyond, it supports regional gold and watch trade growth. Recent exhibitions, including the 55th edition held in May–June 2025, attracted over 80,000 visitors and featured 500 exhibitors and 1,800 designers, affirming its commercial reach. The show promotes Sharjah as a cultural and economic centre for fine jewelry.
Cultural Context and Tourism Synergy
Beyond retail, the show celebrates UAE heritage and artistry. Many booths feature designs inspired by Islamic motifs, Gulf pearling history, and regional folklore . Attendees are encouraged to explore Sharjah’s cultural attractions—such as museums, heritage districts, and art islands—offering a rich blend of business and tourism.
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